frozen-ghost

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Frozen Ghost Vodka

Television Commercial | Creative Strategy

The Brief

Frozen Ghost Vodka launched on October 1, 2011, just in time for the the holiday season. Imported from Western Canada, Frozen Ghost is distilled from the finest ingredients, including pure icy water from a protected source alongside the Canadian Rockies—the location of the "Legend of the Frozen Ghost."

The Solution

The marketing launch for Frozen Ghost included cinema and other mass advertising, web films, truck paints, promotions and an interactive website for consumers of legal drinking age. The website features a menu of drink recipes including Frozen Ghost’s signature cocktail, "Apparition Chill."

The Role

  • Crearive story writing
  • Web film storyboards
  • Communication strategy
  • Creative direction
  • Website development

The Results

  • Won 2011 Telly Award
  • Client’s most successful new product launch in 75 year history
  • Laid the ground work for future product launches

recommendations

Richard Graves

Creative Director/Writer

Dallas, Texas | Marketing and Advertising

PreviousLevenson & Hill, Larkin Meeder & Schweidel, Richard Graves, Writer
EducationBaylor University

"Aaron has that rare combination of technical expertise and conceptual chops. He brought our concept to life for our client's website and even invented some really cool features that fit the whole idea perfectly. Plus, he's a great guy to work with." November 9, 2011

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frozenghost-logo

B-2-B Website Launch – RoadOne IntermodaLogistics

RoadOne IntermodaLogistics is a full-service intermodal transportation and related logistics company. They offer port and rail container – drayage, terminal operations, dedicated truckload services, transloading, warehousing and distribution solutions nationwide. As part of their 2013 initiatives, they launched a new website promoting the “Single Source Solution” (S3) services and supporting driver recruiting. The new website […]